Established 2008

Will New Fed Cyber Security Program Rival Energy Star In Popularity?

When was the last time you bought a major appliance? For me, it was August 2023, when the control panel of my 13-year-old washing machine stopped working. I only had one criterion for a replacement machine besides fitting into my compact laundry closet: My new washer would need to be Energy Star rated.

That’s apparently a popular choice. Since 1992, when the U.S. Environmental Protection Agency debuted the program, nearly 90% of American households recognize the label, and 45% knowingly chose products with the certification in the last year, according to the site’s Impact page.

Will the new U.S. Cyber Trust Mark label have a comparable impact? If so, how long will it take? I know it will be a logo I’ll be looking for when shopping for future smart home purchases. You might want to consider it too, especially if you’re enthusiastic about all the technology enhancements being offered.